HERMOSA BEACH, Calif. (June 24, 2024) - PSM Communication Arts, a leading full-service marketing firm headquartered in Hermosa Beach, California, today announced it has been retained as the new integrated agency for Now Beverly Hills, the iconic city’s “shop local” campaign.
Now Beverly Hills is a program of the Beverly Hills Chamber in partnership with the City of Beverly Hills, launched to enhance awareness and engagement with the Beverly Hills restaurants, retailers, and service-based businesses with local residents as well as regional and international visitors.
PSM is celebrating its 35th Anniversary in 2024 and brings decades of experience in placemaking, branding and promoting destinations across the nation. The agency offers a breadth of services, including branding, media, advertising, social media management, web development, video production, and public relations. PSM is dedicated to delivering the very best solutions—borne from thoughtful design and branding—to drive results for its clients.
“We are excited to bring our elevated communications style with full digital integration to the great city of Beverly Hills. The opportunity to shape messaging, visuals and engagement for some the world’s finest in food, luxury goods and recreation is a tremendous responsibility,” said Daniel Martin, President and Senior Partner of PSM. “As we continue to grow and evolve, we are looking ahead to developing new relationships in travel and tourism sectors, and representing Now Beverly Hills fits right into our expansion plans.”
Earlier this year, PSM launched new initiatives aimed at further expanding its international presence in placemaking, travel and tourism. These efforts led to PSM being named agency of record for One Lake, a transit-oriented community in the greater San Francisco Bay Area. Set on 385 acres and planned for more than 2,000 homes, the centerpiece of One Lake is a 21-acre lakeside park offering a wealth of outdoor amenities. Homes are currently available in a mix of residential collections from some of the most respected homebuilders in the nation.
PSM has an extensive current portfolio of high-profile clients, representing Chevron El Segundo, Torrance Memorial Medical Center, New Home Co., Redondo Beach Tourism, Rancho Mission Viejo in San Juan Capistrano among others. In Beverly Hills, PSM recently launched 425 Palm, an exclusive community of luxury residences by Etco Homes. The firm is also the full-service agency for 3Roots, one of the most successful masterplans ever developed in San Diego and one centered on health and wellness.
The agency’s international experience has included Mexico Tourism and the City of La Paz, Dubai Luxury High Rises, Mandakota resort in Indonesia in partnership with Bali Tourism and several luxury residential communities in La Paz, including Bahia de Suenos, Costa Baja Resort and Spa and Playa de la Paz. On a U.S. level, PSM has branded and marketed luxury properties in desirable resort destinations, such as Snowcreek at Mammoth Mountain, Northstar Mountain Resort in Lake Tahoe, Martis 25 at Northstar, One Calhoun in Charleston, South Carolina, Wailea Destination on Maui; as well as luxury metropolitan residential offerings including Ritz-Carlton Residences at L.A. Live, Metropolis in DTLA, Fairmont Residences in San Francisco and St. Regis Villas at Monarch Beach.
