HERMOSA BEACH, Calif. (February 11, 2025) PSM Communication Arts, a leading South Bay integrated marketing firm headquartered in Hermosa Beach, California, today announced a strategic marketing partnership with SAHA, a sophisticated new wine brand that epitomizes celebration, connection, and craftsmanship. SAHA, meaning “cheers” in Tunisian, is the vision of Chief Wine Artisan Adnen Marouani, owner of the popular South Bay Barsha restaurants, and represents a bold new entry into the luxury wine market.
The partnership with SAHA aligns with PSM’s strategic expansion into the hospitality and luxury goods sectors, reinforcing its decades-long reputation for creating immersive brand experiences across industries.
The inaugural release of SAHA, set for this spring, will feature a Dolcetto from Piemonte, Italy, characterized by a structured, fruit-forward profile with ripe red fruit, refreshing mint, and earthy depth. This exclusive wine will be available in Barsha’s Hermosa Beach and Manhattan Beach locations, as well as in boutique wine and spirits retailers nationwide in early May on a limited basis. Future vintages will include a Monterey Rosé and carefully curated selections from Chile, reflecting SAHA’s commitment to international excellence.
“It was a natural step for PSM to bring our elevated approach to branding and design to the wine industry,” said Daniel Martin, President of PSM Communication Arts. “We are ideally poised to bring this same approach to all facets of hospitality marketing.”
The new relationship with SAHA follows PSM’s recently announced creative partnership with The Meadows on Rock Creek, a premier Montana guest ranch resort. PSM is applying its 35 years of branding and placemaking expertise to elevate The Meadows on Rock Creek’s national visibility through print and digital advertising campaigns, dynamic web experiences, and strategic marketing initiatives.
This picturesque, all-inclusive destination in Montana’s Big Sky Country offers luxury accommodations, gourmet dining, world-class fly fishing, and memorable event spaces for weddings and special occasions.
“Our current and past portfolio of work, coupled with our concerted efforts to attract more clients in the travel and tourism sector, has us well positioned to represent the most naturally beautiful and celebrated destinations in the world,” said Martin. “This includes The Meadows on Rock Creek, and it’s a privilege for us to work on such a singular property that offers unforgettable experiences for its guests.”
PSM offers a range of services, including branding, media, advertising, social media management, web development, video production, and public relations.
The agency’s international experience has included Mexico Tourism and the City of La Paz, Dubai Luxury High Rises, Mandakota resort in Indonesia in partnership with Bali Tourism and several luxury residential communities in La Paz, including Bahia de Suenos, Costa Baja Resort and Spa and Playa de la Paz. On a U.S. level, PSM has branded and marketed luxury properties in desirable resort destinations, such as Snowcreek at Mammoth Mountain, Northstar Mountain Resort in Lake Tahoe, Martis 25 at Northstar, One Calhoun in Charleston, South Carolina, Wailea Destination on Maui; as well as luxury metropolitan residential offerings including Ritz-Carlton Residences at L.A. Live, Metropolis in DTLA, Fairmont Residences in San Francisco and St. Regis Villas at Monarch Beach.
PSM has an extensive current portfolio of high-profile clients throughout Southern California, representing Chevron El Segundo, Torrance Memorial Medical Center, Gable House Residences in Torrance, New Home Co., Redondo Beach Tourism, Rancho Mission Viejo in San Juan Capistrano among others. PSM created the brand for 425 Palm, an exclusive community of luxury residences by Etco Homes in Beverly Hills and is the full-service agency for 3Roots, one of the most successful masterplans ever developed in San Diego and one centered on health and wellness.
Media Contact: Mike Hoye
PSM Communication Arts | Public Relations
(310) 346-0845 (mobile) mhoye@PSMCommArts.com
