HERMOSA BEACH, Calif. (Novemer 13, 2024) PSM Communication Arts, the leading South
Bay-based integrated marketing firm headquartered in Hermosa Beach, California, today
announced it has been retained by Intracorp to bring the new Gable House, and its
selection of for-lease residences, to life in Torrance. The leading full-service agency will apply
its 35 years of branding and placemaking expertise to the highly anticipated community, set to
become the first of its kind in Torrance in many years.
The five-story mixed-use building will feature roughly 12,000 square feet of ground retail space,
with apartments ranging from studios to two-bedroom units. Luxury amenities will include a sky
deck with a swimming pool and spa lounge, a fitness and wellness center, and coworking space
to foster community. Plans call for a total of 218 apartments, 17 of which will be designated
affordable. It will also include 460 parking spaces, including 28 for electric vehicles.
The mixed-use community will replace Gable House Bowl, which for decades was a popular
South Bay destination for bowling and entertainment.
“We’re proud to be a part of the placemaking and brand identity creation for Gable House,” said
Daniel Martin, President of PSM Communication Arts. “Not only is it in our backyard, but the
Gable House site is rich in history and the South Bay market is ripe for new lifestyle
destinations. Retaining the name as a nod to the past symbol of socializing and connectivity is
important, but so is the future of the community and what it means to the renaissance for south
Torrance. Intracorp is an international leader in residential development, and they are creating a
contemporary living environment never experienced in Torrance. We look forward to our
partnership with Intracorp as we establish the brand identity and support the launch of the
community’s first moments coming to introduce the new Gable House.”
PSM offers a range of services, including branding, media, advertising, social media
management, web development, video production, and public relations.
PSM has an extensive current portfolio of high-profile clients in the South Bay and throughout
Southern California, representing Chevron El Segundo, Torrance Memorial Medical Center,
New Home Co., Redondo Beach Tourism, Rancho Mission Viejo in San Juan Capistrano among
others. PSM created the brand for 425 Palm, an exclusive community of luxury residences by
Etco Homes in Beverly Hills and is the full-service agency for 3Roots, one of the most
successful masterplans ever developed in San Diego and one centered on health and wellness.
The agency’s international experience has included Mexico Tourism and the City of La Paz,
Dubai Luxury High Rises, Mandakota resort in Indonesia in partnership with Bali Tourism and
several luxury residential communities in La Paz, including Bahia de Suenos, Costa Baja Resort
and Spa and Playa de la Paz. On a U.S. level, PSM has branded and marketed luxury properties
in desirable resort destinations, such as Snowcreek at Mammoth Mountain, Northstar Mountain
Resort in Lake Tahoe, Martis 25 at Northstar, One Calhoun in Charleston, South Carolina,
Wailea Destination on Maui; as well as luxury metropolitan residential offerings including Ritz-
Carlton Residences at L.A. Live, Metropolis in DTLA, Fairmont Residences in San Francisco
and St. Regis Villas at Monarch Beach.
